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About
Beef Crumble

  • Highlight - The ultimate no-waste innovation: all of your favourite Mason’s Meats cuts, crumbled up
  • Cut - A handpicked mix of offcuts from our range - brisket, rib cap, rump, sirloin, brisket and more, combined into one powerful bag
  • Taste profile - The best of Mason’s Meats - every bite is bursting with true flavour
  • Texture - A custom blend of crispy edges, fatty bites, and chewy morsels - variety in every mouthful 
  • Perfect for - Creative snacking, topping meals, or anyone looking for a pick’n’mix of Mason’s Meats best cuts
  • Benefits - A pick’n’mix of all our cuts
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Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble
Beef Crumble

Beef Crumble

MEDIUM FAT

A handpicked blend of crispy edges, fatty bites, chewy morsels - all the offcuts from our full range, combined into one powerful bag.

Dhs. 115.00

Premium Grass-fed beef.

Just beef & salt, no sugar, no additives.

The best of Mason’s Meats - every bite is bursting with true flavour.

  • Highlight - The ultimate no-waste innovation: all of your favourite Mason’s Meats cuts, crumbled up
  • Cut - A handpicked mix of offcuts from our range - brisket, rib cap, rump, sirloin, brisket and more, combined into one powerful bag
  • Taste profile - The best of Mason’s Meats - every bite is bursting with true flavour
  • Texture - A custom blend of crispy edges, fatty bites, and chewy morsels - variety in every mouthful 
  • Perfect for - Creative snacking, topping meals, or anyone looking for a pick’n’mix of Mason’s Meats best cuts
  • Benefits - A pick’n’mix of all our cuts

Choose quantity:

What’s the shelf life?
  • Sealed: up to 9 months
  • Opened: best within 2–3 days (dry, sealed, no fridge needed)
Is it suitable for keto, paleo, or other diets?

Yes! With no added sugars it's perfect for keto, paleo, carnivore, and low-carb lifestyles. Each serving provides high protein with 0g carbs.​ It's completely gluten-free.

How much beef is used?

Each 100g pack starts with ~300g of raw beef. The meat is hand-trimmed, salted, and dehydrated in small batches using a traditional low-and-slow method. Not air-dried, not mass-produced, just crafted with care and precision

Shipping information

Worldwide
We currently ship to a select number of international destinations, including:

Hong Kong
Saudi Arabia
United Arab Emirates
Thailand

DHL Global→ 5–10 business days
Fedex Express→ 3–5 business days

Our standard shipping fee of £11.50 applies, unless upgraded to Premium Delivery
Local customs duties and import taxes may apply. Final delivery will be completed by a local delivery partner.

Nutrition facts

GET READY TO CRUMBLE

GET READY TO CRUMBLE

All your favourite jerky, just crumbled up. A bestseller, our beef crumble is 200g of all the offcuts from our legendary jerky range. The fatty bits, the crispy bits, the chewy bits - you’ll find it all in our crumble. Sprinkle over food, eat it straight out of the packet: the options are endless.

NUTRITION & INFO

Crumble is made from the finest trimmings of our premium cuts, the lean offcuts that butchers usually keep aside. It’s packed with high protein, delivering all the clean flavour of steak in bite-sized pieces. A lean, no-waste option that’s perfect for training or snacking on the go.

CRUmble

PORTION SIZE 100g
AMOUNT PER PORTION CALORIES 435
Total Fat

Saturated Fat

28.5

12.8

Total Carbohydrate

Sugar

0

0

Protein 35.7
Salt 4.63
*INGREDIENTS: BEEF, SALT

CRUmble

PORTION SIZE 100g
AMOUNT PER PORTION CALORIES 435
Total Fat

Saturated Fat

28.5

12.8

Total Carbohydrate

Sugar

0

0

Protein 35.7
Salt 4.63
*INGREDIENTS: BEEF, SALT

Meet The Range

What a snack should be

SHOP ALL JERKY
Beef Brisket Beef Brisket
Beef Brisket

MEDIUM FAT

Dhs. 80

View product
Rib Cap Rib Cap
Rib Cap

HIGH FAT

Dhs. 80

View product
Sirloin Sirloin
Sirloin

LEAN CUT

Dhs. 105

View product
Rump Rump
Rump

LEAN CUT

Dhs. 90

View product