MIKE, JORDAN & WULF

Our grass-fed meat snacks are handmade in small batches on the Neville Estate in Eridge Park - a centuries-old woodland and place of natural beauty, owned by The Duke of Abergavenny.

Since launching in April 2024, we have been perfecting the optimal meat snack using nothing but premium grass-fed beef + pure Anglesey salt, ensuring the highest standard of taste and consistency.  

As part of the dehydration process, beef can lose up to 65% of its mass. The outcome? A savoury, buttery, creamy, crispy, salty slice of the finest beef in the UK, and absolutely zero sugar. 

Our commitment to environmental and regenerative farming ensures that every bite you take contributes to a sustainable future, and we are developing limited edition batches, which will be produced using cattle sourced from one specific farm at a time.

MICHAEL MASON

Co-founder & Creative Director

Michael has extensive experience in the power of a meat-based diet, and is one of the UK’s leading advocates for the carnivore lifestyle. His holistic approach to wellbeing integrates the principles of a majority meat diet with strength training and breathwork, and has heavily influenced the Mason’s Meats product we see today.

MICHAEL MASON

Co-founder & Creative Director

Michael has extensive experience in the power of a meat-based diet, and is one of the UK’s leading advocates for the carnivore lifestyle. His holistic approach to wellbeing integrates the principles of a majority meat diet with strength training and breathwork, and has heavily influenced the Mason’s Meats product we see today.

“Pure food means good food, and I've experienced first-hand the transformative power of a meat-based diet. For me, it’s not just about providing sustenance though; it's about creating an authentic, delicious, high-quality product, and the fact that ours also comes with optimum nutritional value is a big bonus!”

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Mike

JORDAN GROSS

Co-founder

Jordan's journey to Mason’s Meats has been rather unconventional, and is the culmination of years of self-discovery in the pursuit of optimal well-being.
“For many years, whilst running a series of live music venues in London, and in the pursuit of ‘healthy living’, I experimented with a vegetarian/vegan diet. However, this well-intentioned choice took a negative toll on my mind and body, leading to heightened anxiety, dizziness, and fatigue.


So, after fully researching the benefits of meat - many of which had previously been shrouded in misconception - it became glaringly obvious that I was missing a trick.“

JORDAN GROSS

Co-founder

Jordan's journey to Mason’s Meats has been rather unconventional, and is the culmination of years of self-discovery in the pursuit of optimal well-being.
“For many years, whilst running a series of live music venues in London, and in the pursuit of ‘healthy living’, I experimented with a vegetarian/vegan diet. However, this well-intentioned choice took a negative toll on my mind and body, leading to heightened anxiety, dizziness, and fatigue.


So, after fully researching the benefits of meat - many of which had previously been shrouded in misconception - it became glaringly obvious that I was missing a trick.“

“I believe good, nutritious food should be available everywhere, on the go, no matter what your day looks like. Whether you’re an athlete finishing training, a parent packing your kids’ lunchbox, or simply someone who wants to fuel themselves properly on the go — what we’ve created delivers real fuel, when you need it. We’re getting back to the essence of what food really is, without the junk."


- Jordan